William Bridges. The title of his hallmark book is Transitio

William Bridges. The title of his hallmark book is Transitions  Google William Bridges and summarize his ideas ? If people are told that the reason for the change is to save money and increase accuracy is this enough to get them on board?  What’s missing?  In business, we talk about the WIFM.  Do any of you know what WIFM stands for and why it is important in this context?