Website Home Page Guidelines: Is the home page easy to navigate for the user? What changes can be made to make usability better? • Are stock photos used or images that are unique to the website? Make suggestions for images that will better suit the website if you feel this is necessary. • Is the copy on the home page easy-to-understand, short, and to the point? It should be no more than what can fit on a full screen. Make suggestions for changes if the home page copy does not fit on the full screen. A. Formatting: Revise the materials so that they conform to the Associated Press style format and adhere to the outlined requirements. Apply the editing shorthand used throughout the course. B. Consistency: Edit the materials for consistency in tense, number, and gender, and ensure that appropriate word choice, word forms, and symbols are used consistently throughout the piece. Include any annotations to the author with recommended revisions where necessary. (For example, if percentages are used throughout the article, all instances of percentage should say “percent”—not “%” or “per cent.”) C. Readability: Edit the materials for readability. Is there information missing that leaves the reader wondering or guessing? Include any annotations with recommended revisions to the author where necessary. D. Audience: Revise the materials to ensure they are appropriate in meeting the needs of the audience for which they are intended. Include any annotations with recommended revisions to the author where necessary. E. Fact-Checking: Materials should be fact-checked and screened for instances of plagiarism. Ensure all outside information is given attribution throughout the piece. F. Design Elements: Evaluate the effectiveness of the design elements on the magazine article, the website home page, and the marketing brochure. All recommendations will be addressed to the graphic designer who designed the pieces, not another editor or writer. 1. Edit and make recommendations for how to improve the visual consistency and readability of the print pieces. 2. Edit and make recommendations for how to improve the visual consistency and readability of the digital piece.