This week we are taking about product and services for business. A recent article points to the fact that many businesses are using Uber and Lyft in large numbers, and for 46% of their trips http://www.economist.com/blogs/gulliver/2016/06/ub…. That is interesting! And I don’t think the are ISO certified! Please answer the following:1. Do these companies have any quality certification? 2. If not formal, is there an ‘informal’ expectation of quality?3. What are this business’ elements that allowed it to have such a great share of the business transportation market?4. How does this service translate to an international market? What are some of your recommendations?