The project is based on defining anddeveloping an internatio

The project is based on defining anddeveloping an international marketing strategy for Coca Cola. Pick a country of your choice, and a launch alocal beverage or snack product that Coke can distribute and market. You can build a product from scratch oracquire a local company with a unique snack or beverage that Coke can exploitwith their global expertise.  The project will involve various types of secondaryresearch, proposed market testing and execution of strategy elements in linewith the overall international marketing objectives of the Coca ColaCompany.