Sustainable Competitive Advantage*** Original answer with references per question. Plagiarism report MUST be attached!!!1. Describe the circumstances under which a firm chooses a low-coststrategy to attain sustainable competitive advantage. What about thesituations when a differentiation strategy is chosen? Provide specificreal world examples.Guided Response:In 300 words or more, please, provide your response to the abovediscussion question. You may research the current events websites listedin the recommended resources for ideas of real world examples2. Suppose that GE is trying to prevent Maytag from entering the market forhigh efficiency clothes dryers. Even though high efficiency dryers aremore costly to produce, they are also more profitable as they commandsufficiently higher prices from consumers. The following payoffs tableshows the annual profits for GE and Maytag for the advertising spendingand entry decisions that they are facing.GEGEGEMaytagAdvertising = $12mAdvertising = $0.7mStay Out$0, $30m$0, $35mEnter$1m , $20m$12m, $15Based on this information, can GE successfully prevent Maytag fromentering this market by increasing its advertising levels? What is theequilibrium outcome in this game?Suppose that an analyst at GE is convinced that just a little bitmore advertising by GE, say another $2m, would be sufficient to deterenough customers from buying Maytag, thus, yield less than $0 profitsfor Maytag in the event it enters. Suppose that spending an extra $2m onadvertising by GE will reduce its expected profits by $1.5 m,regardless of whether Maytag enters or stays out. Would this additionalspending on advertising achieve the effect of deterring Maytag fromentering? Should GE pursue this option?Guided Response:In 300 words or more, please, provide your response to the abovediscussion question. Please, show all your calculations and explain yourresponses.