Module Five Short Paper Five Is Strategic Analysis For L

Module Five Short Paper: Five I’s Strategic Analysis For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:  Lululemon Admits Its PR Disasters Are Hurting Sales  Chip Wilson, Lululemon Guru, Is Moving On  Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments Using the five I’s strategic analysis stages, beginning on page 52 of Business, Society, & Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues