Research a specific
company of your choice and identify some of the managerial decisions that were
made over time and in response to changes in its market or competitive
environment. Use Ashford University Online library and web-based resources for
your research. At least 3 external resources must be used. Address all of the
Focus of the Final Paper
Describe the company and provide a brief history of its
operations. Find or use graphs to illustrate its financial performance over the
Identify any sources of risk or uncertainty in its operations.
Do the financial reports indicate risky or uncertain activities or changes to
the economic environment that ultimately appear to have affected the companys
financial outcomes? Be specific.
Are there any government regulations that have affected this
companys operations domestically or abroad? Explain.
Describe the inputs that are used in this companys production
function and identify any challenges to securing these inputs.
Determine if the company has introduced new products in existing
markets or created new markets over time. What is the impact on its finances?
Determine if the price of its products increased or declined
over time and analyze the reasons for price fluctuations. Study the demand
elasticity for its products and discuss the availability of close substitutes
for its products. How does that affect pricing decisions?
Analyze the companys profitability. Identify the economy or
industry influences on its costs, operations, and profitability.
Describe the competitive environment in which the firm operates,
the distribution of market power, and the strategic behavior of the firm and
its competitors. Apply your knowledge of the theory of this companys market
structure. How does the company make pricing and production decisions? Is
your observation supported by the theoretical models? Refer to the financial
reports for illustration.
Identify any non-price competitive strategies that the company
might be engaging in? Provide specific examples.
Evaluate if the company made any mistakes in its decisions over
time, and recommend any changes or improvements for the future operations.
Refer to the financial reports when making specific observations or
Use economic language and demonstrate your understanding of the
concepts and theories of this course.