evaluate contemporary marketing theories, and explain the concept and usage of Imagineering and the emerging economies in today’s business context

Event & Live Media Industries essay need to link with our chosen presentation topic on business event and with in the business event we did exhibition event. Essay need t 5 exhibition which is in presentation, Event & Live Media Industries Module Aims 1. To introduce and define the Event and Live Media Industries. To describe the scope of the Industry and the social and economic importance of the Industry within the UK and abroad 2. To develop a critical awareness of the importance of marketing to the Event Industry 3. To present, and define the concept of Imagineering, Emotion, Experience, and other emerging economies 4. To identify and critique existing event marketing strategies in use by Industry, and to apply innovative theory and entrepreneurial practice to synthesis solutions to business problems 5. To identify the role that event marketing strategy plays in delivering corporate strategy, and how these strategies might be augmented through Imagineering 6. To identify contemporary issues effecting or impacting upon the event Industry and marketing practice; and to critically analyse the impact of these issues on Events Marketing Management Learning Outcomes On completion of this module students should be able to: 1. critically evaluate the role of Events Marketing Management in the Events Industry and the wider UK and International business, Industry and economic contexts 2. evaluate contemporary marketing theories, and explain the concept and usage of Imagineering and the emerging economies in today’s business context 3. critically evaluate marketing strategy case-studies, and formulate and communicate entrepreneurial marketing solutions 4. apply the concept of Imagineering to marketing and corporate strategies Core Reading There is no core text for this module. Suggested Reading: ¢ Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2011) Events Management, 3rd Edition Oxford: Butterworth-Heinemann ¢ Getz, D. (2005) Event Management and Event Tourism, 2nd Edition, New York: Cognizant Communication Corporation ¢ Getz, D. (2007) Event Studies: Theory, Research and Policy for Planned Events, Oxford: Butterworth-Heinemann ¢ Goldblatt, J.J. (1997) Special Events: Best Practices in Modern Event management. London: Van Nostrand Reinhold ¢ Goldblatt, J. J. (2002) Special events: 21st century global event management 3rd edition ¢ Hall, C.M. (1992) Hallmark Tourist Events. London. Bellhaven Press ¢ Jensen, R. (1999) The dream society. London: McGraw-Hill ¢ Pine, B.J. and Gilmore, J.H. (1999) The experience economy: Work is theatre and every business a stage. Boston, Mass: HBS Press ¢ Schmitt, B. H. (1999) Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York : Free Press ¢ Smith, S. and Wheeler, J. (2002) Managing the customer experience. Harlow: Pearson Education ¢ Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U (2004) Festivals and Events Management, London: Elsevier Butterworth-Heinemann Academic Journals Event Management International Journal of Event and Festival Management Annals of Tourism Research Tourism Management Please refer to the Module Description online for further supplementary reading; found in the Module catalogue for Masters courses. Guided reading shall occur throughout the module; and students shall be prompted to texts that may be of interest for further reading. Learning Schedule “ subject to change, as and when appropriate Week Lecture Seminar 1 Course Welcome and Module Orientation, Tutor Introduction Assessment tasks Defining the Event Industry “ Core Concepts 1: Nature of Events, Structure and relevance of the Events Industry and its Stakeholders Group Allocation, Getting to Know Each Other, Assessment Brainstorming Session Event industry organisations 2 Defining the Event Industry “ Core Concepts 2: Supply & Demand within the Events Industry (supply chain, PLC, seasonality) Seasonality exercise, Defining Event Customers3 Guest Lecture “ Catherine Hawkins, Think! Sponsorship (This may need to be moved to week 2 or 4!) Defining the Event Industry “ Core concepts 3: Co-creation, Motivation and Satisfaction 4 Emerging Economies: Imagineering & the Experience Economy TBC 5 Emerging Economies: Dream Society, Emotion & Authenticity TBC 6 Designing the Event Experience TBC 7 New paradigms for Events “ Stakeholders, Sustainability and the Triple Bottom Line Impacts of Events: Case Study analysis 8 London Event Legacies activity 9 Assessment Point “ Group Presentations (in class) 10 Field Trip “ Winter Wonderland 2012 11 Follow up on London Event Legacies & Winter Wonderland Tutor drop-in 12 Assessment Point “ Individual assignment due Day 5 of Week 12 LTP057N Event & Live Media Industries Assessment Task and Guidelines Assessment character: Group Presentation Assignment details “ Week 9 Working in groups of 4 or 5 students, undertake the following: 1. Each group of students will be allocated one of the following sectors of the Events Industry: Business Events ”””””-Exhibition Event 2. For your allocated sector, you are to conduct a comprehensive analysis of the sector within the UK. Your presentation should include a detailed overview of the factors currently influencing the event category (PEST/LE analysis), 5 flagship events within it, key impacts and ethical concerns, current trends and career opportunities within the category, as well as future challenges facing the category. 3. You are required to support your analysis of the relevant event category with relevant academic and other professional and commercial sources. 4. Your group presentation must be a maximum of 15 minutes in length, 5 minutes shall be made available for questions. Your Individual Assignment Choose one of the following essay topics. In text referencing and the inclusion of bibliographic sources is required to demonstrate research and support critical debate. ¢ ˜Sustainable events “ the way of the future?”(please check the attach file) These titles can be interpreted in a manner of your choosing, and the topic(s) you choose to focus on are up to you. You can take a broad approach or focus on narrow topics within the subject; or examine a case study, or carry out independent research. Assignment Structure Assignment should be structured as an essay. The inclusion of academic referencing is required. The assignment length is 3,000+- 10% words. The marking scheme and Grading criteria for written work PERCENTAGE CRITERIA DISTINCTION 90-100% (exceptional) As below, with highly sophisticated level of theorisation and innovative conceptualisation or methodology 80-89% (superior) As below, with greater insight/originality and wider/deeper engagement with the literature 75-79% (confident) ¢ Authoritative grasp of conceptual context ¢ Insight or originality in way topic is conceptualised or developed ¢ Comprehensive integration of relevant literature/debates ¢ Advanced scholarly style (of publishable quality) 70-74% (solid) ¢ Strong grasp of conceptual context ¢ Insight in way topic is conceptualised or developed ¢ Good integration of relevant literature/debates ¢ Scholarly style (publishable with minor revisions) MERIT 60-69% (very good/highly competent) ¢ Good conceptual understanding ¢ Critical analysis using an appropriate range of sources ¢ Clarity and precision in presenting arguments PASS 55-59% (promising) As below, plus stronger on analysis 50-54% (passable) ¢ Basic grasp of essential concepts/theory/sources ¢ Some analysis/interpretation ¢ Reasonably clear and orderly presentation FAIL 45-49% (borderline fail) ¢ Largely descriptive ¢ Limited interpretation ¢ Limited range of sources ¢ Lack of coherence and clarity 40-44% (near borderline) As above, with greater lack of interpretation 30-39% (poor) Descriptive, unfocused work, lacking in interpretative or conceptual dimension and use of sources 0-29% (inadequate) Incomplete or very poorly attempted work


 

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