European GDPR

The European General Data Protection Regulation (GDPR) (Links to an external site.)Links to an external site. took effect on May 25, 2018, and will affect any firm or organization anywhere that maintains private information about European citizens or others resident in the EU. The GDPR was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.

Arguably the biggest change to the regulatory landscape of data privacy comes with the extended jurisdiction of the GDPR, as it applies to all companies processing the personal data of data subjects residing in the Union, regardless of the company’s location. Thus it affects many if not all large commercial organizations based in the US, and most especially the large internet and social media firms that collect a lot of information about their users.

Your task is to compare this to the rather laissez-faire approach to privacy that exists in the US. The existing US laws present focused privacy requirements that apply to specific industries and selected bits of information, but no overall approach to privacy that applies to every organization operating here. The US also has no specific privacy laws directed at social media firms (Facebook, Pinterest, etc.) or at the customer relationship functionality within other organizations that use social computing techniques to research their customers or market their products. Thus many US organizations are free to collect as much information about individuals as they want, and use it in any way they find profitable.

Research this topic briefly, then write a 1000-1400 word essay comparing the two approaches, the US vs. the EU’s GDPR, with a specific focus on how the collision between the two approaches affect a specific organization. Choose as your organization either 1) your current employer, 2) your most recent employer, 3) a large retailing firm such as Yum! Brands, or 4) the University of Denver. (Note that DU employs faculty who are EU citizens and welcomes EU residents as students, and is subject to the Family Educational Rights and Privacy Act (FERPA), the US law governing educational data.)

You will be graded on the relevance and conciseness of your summary (20 points) and your analysis of the impact on your chosen organization (30 points). The remaining points will reflect the depth of your research into the subject (20 points), the clarity of your thinking (10 points), the mechanics of your submission, including grammar and language (10 points), and formatting/presentation (10 points).

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