Approaches of pricing the products in different geographic areas in Australia

Approaches of pricing the products in different geographic areas in Australia

The three different pricing approaches that should be embraced by the Company are penetration, economy and premium pricing approach. The penetration approach should be used in regions that the company has not effectively taken over such as Sydney. The economy approach should be used in regions of Brisbane because of their relatively low income level such as Victoria. The premium approach should be applied in………

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